Some people think that High-Quality Backlinks are the key to improved SEO, but in reality, this is only part of the picture. The best type of links you can get are high-quality links from trusted sources, but there’s no one right way to get these types of links, and there are several strategies you can use to improve your chances of getting them. In this guide, I’ll explain how to build high-quality backlinks and how they affect your website’s search engine rankings.
1) Don’t use automated link building tools
Many SEOs fall prey to automated link-building tools and spammy tactics, but backlink automation isn’t a sustainable way to improve your rankings. Before you spend any time building links, make sure you’re putting together a strategy that won’t result in quick, temporary gains—because those are easy to lose. If you follow these simple rules when building backlinks for your business: 1) avoid automated link tools; 2) use manual outreach methods only; 3) take a white hat approach; 4) focus on creating high-quality links and 5) develop an editorial calendar for ongoing promotion opportunities, you’ll be well on your way to increasing traffic and leads for years to come.
2) Identify your target audience.
A page's internal links are usually seen as much more important than its external links. However, external links can still influence ranking if they're linked to sites that have high PageRank (PR). While many people attribute much of Google's power to its backlink analysis, it's also well known that Bing looks at anchor text. In order to achieve a manual backlink with good anchor text from PR9 or 10 sites (like Digg, Slashdot, or Problogger), you need a lot of relevant content and an excellent reputation. The old wisdom about creating information-dense pages was right on target: it’s a great way to get people to link to your page. That's why we say content is king. But remember, it has to be quality content. It has to be something worth linking to in order for someone else to want to link their site back. And that means hard work! You'll need some kind of methodical approach if you want manual backlinks with good anchor text. If you don't use an effective method, you'll just waste time and effort on worthless activities like forum posting or guest blogging for low-quality blogs where your posts will be buried under other junk anyway.
3) Provide valuable resources
A common way to build high-quality backlinks is to offer
valuable resources that other people in your niche will want to link to. These
can be guides, ebooks, infographics, or video content. You can also create a
library of information on your own website and write guest posts for other
blogs in your industry. If you have links from quality sites that have high
authority, it’s more likely Google will see your site as being related or
similar to those websites, which may improve its ranking in search results. It
takes time to build up these kinds of relationships, but if you are consistent
with your outreach, they will pay off over time. And don't forget: Guest
blogging is an important part of getting high-quality backlinks—don't forget to
take advantage! It's all about giving before taking.
Learn how many linking root domains are allowed: Another thing to keep in mind when getting higher rankings through backlinks is that Google won't let you use too many linking root domains. The exact number isn't published anywhere, but if you try and use too many different domains linking back to your site (usually defined by the same IP address), it's very possible that some of them could get deindexed by Google.
4) Engage with influencers on social media
If you want high-quality backlinks, engaging with influencers is a great place to start. Influencers are experts in their field, which makes them an ideal target for link building. The easiest way to reach out to them is through social media. Follow them on Twitter and mention a post that relates to Google shared recently. If you don't share content often, consider asking someone else in your company or organization to spread links around socially for you as well. Remember, it's important to engage with influencers throughout your email outreach. Don't just send one cold email and then disappear! Instead, follow up regularly and show that you're interested in what they have to say. This will help build trust over time so they're more likely to accept your request when you ask for a link.
5) Create high-quality content
If you want to build links, your content needs to be top-notch. It doesn’t matter what industry you’re in; if you aren’t providing value, nobody will link to you. The easiest way to do that is to focus on creating quality content—the kind of content people actually want to read and share. And while it may sound obvious, there are many companies that don’t even have a basic strategy for creating high-quality content. In order for your company to have high-quality backlinks, it must first have high-quality content. This means no keyword stuffing or other questionable SEO tactics (see below). Instead, make sure you have unique information about your niche. Write about how-to topics or explain why a particular product or service can benefit customers. In other words, give readers something they can use. That’s when they start linking to you (and Google starts rewarding you with higher rankings).
